FRACTIONAL CMO + CSO · CONSUMER BRANDS
I turn vision into brands people believe in.
I'm Rachel Kellogg, a fractional CMO and CSO for founder-led consumer brands: CPG, wellness, DTC and direct sales. I connect brand, sales and marketing into one growth plan, then lead the team that makes it happen. 20+ years building and scaling brands, from the field to the boardroom.
THE RACHEL KELLOGG APPROACH
Strategy that starts on the inside.
Most growth problems aren't marketing problems. They're clarity problems. When a brand doesn't know what it stands for—or why it matters—no amount of content, ads, or hustle will fix it.
Rachel works from the inside out: starting with the vision, the story, and the belief that makes a brand worth following. Then building the strategy, team, and execution that turns that belief into growth.
PROOF POINT
From $25K to $1.5M in 18 months—by getting clear on the brand first.
TWO WAYS TO WORK TOGETHER
Choose the engagement that fits.
FRACTIONAL LEADERSHIP
Executive brand and growth leadership—without the full-time hire.
Rachel steps into the CMO or CSO seat to lead brand, sales, marketing, and go-to-market strategy for founders who need the vision and execution working together.
Engagements range from a focused Strategic Reset to ongoing fractional partnership.
GROWTH BY DESIGN
A personal brand and growth strategy built around you.
A focused strategy experience for founders, social sellers, and visionaries who want to stop guessing and start building something that's truly theirs.
You walk away with a complete Growth Blueprint, a custom AI brand companion, and an execution roadmap.
THE RACHEL KELLOGG DIFFERENCE
Built for founders who are done playing small.
Rachel brings 20+ years of brand, sales, and marketing leadership to every engagement—along with the kind of direct, honest partnership that actually moves things forward.
She's built brands from scratch, led teams through pivots, and helped founders find the clarity that turns ambition into momentum.
$25K → $1.5M in 18 months
By getting clear on the brand first, then building the strategy around it.
20+ years of brand and growth leadership
Across consumer brands, founder-led businesses, and high-growth teams.
Fractional CMO + CSO
Executive-level strategy and execution without the full-time overhead.
SPEAKING + TRAINING
Bring the conversation people keep talking about.
Rachel delivers high energy keynotes and practical training on brand, vision, leadership, customer connection, and turning belief into action.
CLIENT RESULTS
What happens when clarity meets strategy.
Rachel created a blueprint for me, and it was AMAZING! So detailed, helpful, and full of clear, actionable steps. It gave me the direction I needed to move forward with confidence — a total game changer!
I thought I had created a brand... what I had created was a vanilla mask and Rachel called me out on it. I went from Optimum Abundance to Optimum Abundance With Red. Rachel helped me find my true colours. Not only did she do that, she gave me clear instructions — a Blueprint on how to really claim my brand. Now, thanks to her, not only can I tell the world who I am, but also how to go about doing it. If you have a story to tell, passion for a product, or just need someone to show you a road map to who you really are — for the love of God, call Rachel!!
I loved mine so much. I felt so seen! It gave me a direction.
OMG!!! The brand deck is AMAZING! The Blueprint — OMG!!!! Obsessed!!! I actually loved it so much I had it bound and laminated at Staples.
THE SELF-ISH BLOG
Ideas worth sitting with.
Rachel writes about leadership, growth, self-trust, and building a bigger life on your own terms.
LATEST
Why being Self-ish is the most generous thing you can do.
We've been taught that putting ourselves first is selfish. Rachel argues the opposite.
When you know who you are and what you stand for, everyone around you benefits.
LET'S BUILD SOMETHING
Ready to turn your vision into a brand people believe in?
Whether you need a strategic partner, a growth blueprint, or a keynote that moves the room—let's talk.
Prefer email? letsgrow@rachelkellogg.com
