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GROWTH BY DESIGN · FOR SOCIAL SELLERS

Build the brand behind what you sell.

Stop guessing. Start growing with a plan built around YOU.

The Growth Blueprint is your personalized brand strategy and action plan—connecting your story, strengths, and products with the people you want to reach, in the time you actually have.

Know who you're reaching. Why they would choose you. What to do next.

Rachel Kellogg, Growth Blueprint strategist

The opportunity is growing. A clear strategy matters.

LESS THAN $1000

The vast majority of social sellers make less then $75 a month! 70 MLM income disclosures reviewed by FTC staff received $1,000 or less annually, often before expenses.

Findings concern the reviewed MLMs, not all social sellers.

FTC, 2024 MLM Income Disclosure Report.

73%

In Edelman's 2025 global survey, respondents said their trust would increase if a brand authentically reflected today's culture, versus 27% for a brand focused solely on products.

Edelman, 2025 Brand Trust Report.

$37 BILLION

Projected U.S. creator advertising spending in 2025—up 26% year over year.

Advertising investment, not seller earnings.

IAB, 2025 Creator Economy Ad Spend & Strategy Report.

More attention doesn't automatically become more business. Your Blueprint helps you get clear on your audience, your message, and how the products you love fit into their lives.

Your brand. Your business. A clear plan to grow both.

You have products you believe in, experience worth sharing, and goals you want to reach. But knowing how to turn all of that into a brand people understand—and a business that grows—can feel overwhelming.

Your Growth Blueprint is a personalized brand and business playbook created by Rachel after a discovery conversation with you. It connects your strengths, your audience, what you sell, and the time you actually have into a practical plan you can start using.

Here's what we figure out together.

1

What makes people choose YOU

Define your positioning, your story, and the value you bring beyond the products or company you represent—so people have a reason to follow you, trust you, and buy from you.

2

Who you're trying to reach—and what they need to hear

Get clear on your audience, what matters to them, and how to explain what you offer in a way that feels relevant to their lives.

3

What to share and how it leads to business

Build content themes, conversation starters, and clear next steps that connect your personal brand to the products, services, or opportunities you offer.

4

How to make it happen in your real life

Get priorities and a weekly action plan built around your available time, so you know where to start and what deserves your attention.

Rachel combines 20+ years in sales and marketing—including field leadership and six pink Cadillacs with Mary Kay—with executive VP experience behind the scenes, where she has seen what drives conversion beyond the hype on social media. Her understanding of growth across channels, including TikTok, brings a broader view of how people discover products, build trust, and decide to buy.

See what your Blueprint can look like.

Different people. Different goals. Different plans. Each Blueprint is built around the person behind the business.

Elaine

Elaine had a powerful story and a loyal following, but no clear brand strategy to match. Her Blueprint gave her the language, positioning, and visual direction to show up consistently.

View Blueprint

Red

Red was a social seller whose life had been changed by Nu Skin's products. Her Blueprint turned her personal story, bold personality, and belief in the products into a brand that connects.

View Blueprint

Tami

Tami had been in social selling for years but never found the confidence or clarity to truly make it her own. Her Blueprint connected her experiences, passions, and natural strengths.

View Blueprint

Walk away knowing what makes your brand yours, what to say, and what to do next.

Rachel created a blueprint for me, and it was AMAZING! So detailed, helpful, and full of clear, actionable steps. It gave me the direction I needed to move forward with confidence — a total game changer!

Whitney Mandelik

Growth Blueprint Client

I thought I had created a brand... what I had created was a vanilla mask and Rachel called me out on it. I went from Optimum Abundance to Optimum Abundance With Red. Rachel helped me find my true colours and gave me a Blueprint on how to really claim my brand. Now, thanks to her, not only can I tell the world who I am, but also how to go about doing it.

Red Thompson

Nu Skin Social Seller · Growth Blueprint Client

I loved mine so much. I felt so seen! It gave me a direction.

Celestial Meeker

Growth Blueprint Client

OMG!!! The brand deck is AMAZING! The Blueprint — OMG!!!! Obsessed!!! I actually loved it so much I had it bound and laminated at Staples.

Hailey Powell

Growth Blueprint Client

Rachel created a blueprint for me, and it was AMAZING! So detailed, helpful, and full of clear, actionable steps. It gave me the direction I needed to move forward with confidence — a total game changer!

Whitney Mandelik

Growth Blueprint Client

I thought I had created a brand... what I had created was a vanilla mask and Rachel called me out on it. I went from Optimum Abundance to Optimum Abundance With Red. Rachel helped me find my true colours and gave me a Blueprint on how to really claim my brand. Now, thanks to her, not only can I tell the world who I am, but also how to go about doing it.

Red Thompson

Nu Skin Social Seller · Growth Blueprint Client

I loved mine so much. I felt so seen! It gave me a direction.

Celestial Meeker

Growth Blueprint Client

OMG!!! The brand deck is AMAZING! The Blueprint — OMG!!!! Obsessed!!! I actually loved it so much I had it bound and laminated at Staples.

Hailey Powell

Growth Blueprint Client

A brand strategy you can actually put to work.

Your Personalized Growth Blueprint

A clear plan for your audience, brand message, products, content, customer conversations, and weekly priorities—built around your goals and available time.

Your AI Brand Companion

A guide and tailored instructions to build an AI companion around your voice, audience, and Blueprint. Help with writing, planning, and decisions without starting from scratch.

Support to Implement

A live AI implementation class to build, test, and use your companion, plus a 30-day strategy check-in to review progress and adjust your plan.

Discovery ZoomPersonalized BlueprintLive Implementation30-Day Check-In

Your training gives them the tools. Their Blueprint helps them apply them.

Each seller gets direction rooted in their story, strengths, products, and schedule—complementing your company's training and your leadership.

Ask About Group Pricing

Stop wondering what to do next. Start with your Blueprint.

For new, stuck, or ready-to-grow social sellers, network marketers, and affiliate sellers.

$499

  • Discovery Zoom
  • Personalized Growth Blueprint
  • AI Brand Companion setup guide and tailored instructions
  • Live AI implementation class
  • 30-day strategy check-in and adjustments as needed

Group pricing discounts and payment plans available.